VMA RE-CAP

1) Beyonce made everyone forget Alicia Keys pregnant performance

2) Lil Wayne is mad that Jay and Bey's spawn upstaged him

3) Brittany is still confused why she had to introduce Beyonce while she was getting her award

4) Justin Bieber was ready to leave soon as he sat down

5) Lil Mama still lives

6) My caucasian friends are still trying to figure out who Tyler the Creator is?

7) I am stiil trying to figure out who Tyler The Creator is?

8) Lil Wayne still dreams of being a rock star

9) Bruno Mars dressed and performed like Frankie Lymon to give a tribute to Amy Winehouse

10) Lady Gaga reincarnated Pony Boy from the Outsiders and Billy Joel during her performance

COMEDIAN LIL DUVAL, SWAY & ANGELA YEE MAKE ANIMATED DEBUT IN "THE ADVENTURES OF TRAE THA TRUTH"

CLICK ABOVE IMAGE TO WATCH

"THE ADVENTURES OF TRAE THA TRUTH EPISODE #3"

Houston, TX - Trae Tha Truth may be going through it right now what with radio bans and lawsuits and whatnot but the Houston rapper certainly hasn't lost his sense of humor. Episode #3 of The Adventures of Trae Tha Truth finds our hero once again out on the road touring and his patnas are dropping like flies. Comedian, Lil Duval, makes his animated debut this go round along with media celebrities Sway (MTV), Angela Yee (Sirius) and Ozone's Julia Beverly.

Fresh from a visit this past weekend at Rikers to see Lil Wayne, and with recent shows under his belt opening for Drake, TI and Lupe, who knows who will end up in Episode #4.............be sure to stay tuned.

Meanwhile, in the real world, here is a video clip from Angela Yee's show as she gives Trae the floor to discuss Houston radio's ban on him and the events spawned from it - http://srv.ezinedirector.net/?n=3830331&s=102641266

Next up from Trae is his annual Trae Day celebration (July 22nd). Details to follow shortly.

Follow Trae on Twitter via @TraeABN

MTV Jams Turns to Dr. Teeth to Create Texas All-Star Day

Houston, TX – MTV Jams recently enlisted the services of Texas tastemakers, film/video director John “Dr. Teeth” Tucker (Director’s Cutt Media), Texas Summer Music Conference, BornStarz, Inc., and Publicity Pieces, in the creation of the network’s Texas All-Star Day. The television special, created in celebration of NBA All-Star Weekend taking place in The Lone Star State, will air on MTV Jams Saturday February 6, 2010.

Texas All-Star Day will feature in-depth interviews and videos from some of the state’s most well known and rising talents. Viewers can tune in and see new interviews and favorite videos from Texas rap royalty Bun B, Dorrough, PlayNSkillz, Devin tha Dude, Chamillionaire, Slim Thug Paul Wall, Trae tha Truth, and Z-Ro. The special will also introduce the world to the next wave of talent from all over the state including Troublesum, Inertia, Spark Dawg, Bido, King Kylee, Hezeleo, Question, Six2, Faddy Daddy, Hoodboss and Killa Kyleon.

Known best as the visionary responsible for the images that helped propel many Texas artist to platinum selling status, Dr. Teeth, and his team, had both the relationships and background to pull this project together for the network. “Throughout my career as a director I’ve had the honor of working with the majority of the artist in the state, so it only took was a couple of calls to bring everyone together for this great project,” Tucker explains. Creating the television special was a return to his roots, as he was a Sr. Producer at BET for several of their top shows including Rap City, Teen Summit, and Spring Bling. “Creating content for television is second nature to me, this was a pleasant return and I look forward to doing more of it in the immediate future.” Mic Moodswing (of the Texas Summer Music Conference) and Born Starz, Inc were intricate in aiding Tucker in gathering artists in Dallas and surrounding areas, while Publicity Pieces coordinated resources and talent in Houston, Austin and San Antonio. “My team worked extremely hard to help me realize my vision, and I know its something that the entire state will be proud of.”

TLC REUNITES FOR THEIR FIRST SHOW IN 7 YRS

TLC, one of the biggest girl groups of all time, will play their first show in America in seven years, for a good cause - and for Justin Timberlake.

The surviving members of the group will perform at the "Justin Timberlake and Friends" concert at Las Vegas' Mandalay Bay Events Center on October 17th.

The concert benefits the Shriners Hospitals for Children.

The long sidelined group will reunite Tionne "T-Boz" Watkins with Rozonda "Chilli" Thomas. Third member Lisa "Left Eye" Lopez died in a car accident back in 2002.

(nydailynews)

AT&T and MTV Networks Join Forces to 'Unlock the Vault' and Unleash Classic MTV Content Exclusively to Users

New York, NY (Rap Newswire) - AT&T and MTV are launching a new interactive campaign - The AT&T Music Vault, built by MTV Networks' Digital Fusion team that brings together the power of the MTV Networks and the AT&T brand to connect with consumers like never before. The campaign enables music fans to unlock a virtual "Vault," (www.attvault.mtvmusic.com), granting them access to MTV Networks' video content that has been kept under lock and key for decades and has never before been released on the Internet - until now.

Each day AT&T and MTV will unlock 15 new pieces of content from MTV, VH1 and CMT's music history. Fans can view tomorrow's content early by correctly playing an AT&T music trivia game which will also be populated around music content across MTV Networks' broad portfolio of sites (including MTV.com, VH1.com, CMT.com). The trivia is served in an innovative unit alongside the video player, so that consumers can play the game while they are watching their favorite video.

The trivia game boasts 18,000 questions across 5 music genres and questions are served according to the genre of the music video being played. So, the entire experience is contextually relevant for consumers. The online advertising campaign has also been developed with the consumer audience in mind - executions on CMT promote the best in country content, while MTV will tease celebrity interviews, the hottest videos and live performances.

Once inside the vault, consumers can share their access with friends. This not only furthers the reach of the campaign, but it also gives consumers an extra reward for their game play.

The engine behind the campaign is mtvmusic.com, an online destination that holds tens of thousands of music videos, live performances, celebrity interviews, behind the scenes clips and special event coverage -- material that has been cultivated, developed, and held by MTV for over twenty-five years. The site contains a streamlined video viewing experience and options such as an innovative, site-wide playlist feature for music fans to store and share their favorite videos.

"We worked with MTVN's Digital Fusion team to create a new experience for consumers, one in which the game is the advertisement. Consumers benefit from the advertisement perhaps more than we do. It's a two way street in terms of digital advertising," said Chris Schembri, Vice President of Media Services for AT&T.

"This partnership is a perfect union of great brands with great messages for our shared audience," said Jason Witt, MTVN Digital Fusion's SVP and General Manager. "Both MTV Networks and AT&T are bringing their collective fans the content they love and doing it in a unique, fun and engaging way."

"Unlock the Vault" is one of many campaigns co-authored by MTVN's Digital Fusion team, an online advertising and marketing unit that works across all MTV Networks' properties to mine insights, develop innovative media and advertising products and create custom marketing programs. From MTV to COMEDY CENTRAL, SPIKE, Nickelodeon and others, Digital Fusion draws upon the vast resources of MTV Networks' portfolio of brands to connect advertisers to highly targeted consumers.

Digital Fusion has developed dozens of campaigns for brands and companies across categories, including entertainment, packaged goods, communications, quick service restaurants, retail, technology, and service industries.

"Unlock the Vault" is supported by Panache, an ad-insertion platform serving major media and entertainment companies.

For further information on the Vault, go to http://www.attvault.mtvmusic.com/.