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New Author Gets on ABC News with Unusual Press Release
We have been sending press releases for Author and Media Expert David Seaman for several months now. Although it is always best to start out with a very simple press release announcing the new book, these releases do not usually get a lot of attention. It is difficult to break through and get noticed by the media when thousands of new books are being released each week.
A book about how to get media attention is not controversial by itself. He needed something unusual and shocking to grab the media's attention. Luckily, when David and Mass Media started discussing the benefits of quitting your job in a recession, it led to an unusual release with a highly controversial angle. Results? 30 radio interviews, multiple newspaper articles and most recently, a 5.5 minute interview on ABC News featuring a photo of the cover of his new book!
See ABC Interview here: http://abcnews.go.com/Video/playerIndex?id=7442751
See David Seaman's Unusual Press Release here: http://www.mmdnewswire.com/quit-job-4601.html
We recommend David Seaman's book "Dirty Little Secrets of Buzz" to all of our customers. It helps them prepare for TV and Radio interviews and explains the secrets behind publicity. We have had multiple customers use the ideas found in his book with great success.
We have been sending press releases for Author and Media Expert David Seaman for several months now. Although it is always best to start out with a very simple press release announcing the new book, these releases do not usually get a lot of attention. It is difficult to break through and get noticed by the media when thousands of new books are being released each week.
A book about how to get media attention is not controversial by itself. He needed something unusual and shocking to grab the media's attention. Luckily, when David and Mass Media started discussing the benefits of quitting your job in a recession, it led to an unusual release with a highly controversial angle. Results? 30 radio interviews, multiple newspaper articles and most recently, a 5.5 minute interview on ABC News featuring a photo of the cover of his new book!
See ABC Interview here: http://abcnews.go.com/Video/playerIndex?id=7442751
See David Seaman's Unusual Press Release here: http://www.mmdnewswire.com/quit-job-4601.html
We recommend David Seaman's book "Dirty Little Secrets of Buzz" to all of our customers. It helps them prepare for TV and Radio interviews and explains the secrets behind publicity. We have had multiple customers use the ideas found in his book with great success.
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