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U2 lead singer Bono, well known for his ONE campaign against poverty, has turned his focus to a charity case closer to home: the ailing music industry.The rocker is credited with bringing together Universal Music Group, the world's biggest music company, and YouTube, Google Inc.'s online video site, for talks that on Thursday resulted in a partnership to launch a music video service featuring professionally produced content from the label's big-name acts. YouTube will create a dedicated channel on its site, to be called Vevo, where users can watch music videos from Taylor Swift, Kanye West, Weezer and other Universal artists. Later this year, Universal and YouTube will debut a separate online music video site, Vevo.com, where viewers can watch music videos from Universal's library. YouTube will provide the underlying technology, Universal will furnish the content, and the partners will split the advertising revenue.
(Dawn C. Chmielewski /latimes)
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