Wednesday, March 11, 2009

From The Executive Producers of Bravo's Being Bobby Brown and R&B Legend Keith Sweat New Show Platinum House ft. Dru Hill

Ten years and counting since the highly successful super group from Baltimore known to fans as Dru Hill, recorded and released an album together. During their “brief’ hiatus from the music world as a group, two members of the group started solo careers in an attempt to stay in the addictive spotlight. SISQO, the groups more colorful and most successful breakout star grew to become an international superstar with a burgeoning acting career, appearances on other reality shows, maintaining relevance in today’s pop culture. So after such a long time apart, how can Dru Hill become Dru Hill again? A chance for a comeback is on the horizon and legendary singer-songwriter-producer Keith Sweat orchestrates this humbling yet, suspenseful story of the groups 30 day adventures to stardom again, KEITH SWEAT’S PLATINUM HOUSE. They’re back.

Dru Hill’s comeback story takes place in a mansion a la Real World house- in Atlanta, Georgia, and for the next month they must essentially re-learn how to work together again as a group-counteract and solve all the problems that prevented any previous chances of an album. The remaining faces of Dru Hill– SISQO (Mark Althavean Andrews), Nokio (Tamir Ruffin), Jazz (Larry Anthony) and new face Tao (Antwuan Simpson) with manger Keivn Peck-go through an intensive work regimen with the help of a licensed therapist, team-building coach, trainer and vocal coach all determined to equip them with tools to make the road to their comeback a little smoother.
Enters Making the Band meets In Treatment.

PLATINUM HOUSE is the brainchild of Keith Sweat’s film and television company KEIA Productions and serves as executive producer along with the super team of Simmons-Shelley Entertainment, formerly B2 Entertainment Studios, Tracey Baker-Simmons and Wanda Shelley-the dynamic duo behind Bravo’s hit show “Being Bobby Brown”.

“My purpose in producing PLATINUM HOUSE stems from my history with R&B groups of the late ‘80s and ‘90s,” said Sweat. “Many of these groups consisted of some very talented individuals, but they also seem to have their problems. They have a lot of anger and frustration that they need to release. Although there were many solo careers launched from these various groups, none of the solo careers were ever as big as the success they achieved as a group. My goal is to help groups like Dru Hill get back together and rekindle the magic. The public wants it, and the music industry needs it” states Sweat.

Viewers will tune in to Peachtree TV, Turner Broadcasting System’s Atlanta based station, on February 23rd at 10PM EST as KEITH SWEAT’S PLATINUM HOUSE will air exclusively as a one-hour special. Throughout the emotionally charged special, the Peachtree audience will see the highs and lows and frustrations of trying to regain the luster of what the group once had while evoking a new kind of musical magic to make them relevant in 2009. From the departure of a group member to the entrance of a new, watch Dru Hill’s perilous journey back to musical greatness. Look for the series to appear on a national cable network.

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