Friday, February 27, 2009

YOUNG JEEZY AND BELVEDERE VODKA- NEW MUSIC


Belvedere Vodka and Young Jeezy debut the official music video for "Circulate," the next single off Jeezy's latest album "The Recession." The video, the first project of their creative partnership, can be viewed on jeezycirculate.com, along with other exclusive content including a new commercial spot by Belvedere with Jeezy.

Shot by Terry Richardson at New York's five-star, hotel Plaza Athenee, "Circulate" contains contributions by Gabriel Hart, who documented Young Jeezy during the historic Presidential Inauguration weekend in Washington, DC. During this weekend, Belvedere Vodka and Young Jeezy announced a creative collaboration which includes new music, videos, behind-the-scenes clips, a national tour and more from Young Jeezy's 2009 projects. The collaboration kicked off with a party at DC's hottest nightclub LOVE, where partygoers including Beyoncé, Bow Wow, Nelly and Ashanti, celebrated with Belvedere cocktails and enjoyed a performance by Jeezy, Jay-Z and T.I.

Launched in late 2007, Belvedere's Luxury Reborn campaign celebrates a new evolution of luxury, with unique personalities and outspoken voices. Continuing their support of creative talent, Young Jeezy joins a group of artists including Terry Richardson, Vincent Gallo, Andre Saraiva and RZA who align with Belvedere's message of free artistic expression, forever defining luxury in a new way. Belvedere recognized Young Jeezy for his artistry and relevant, positive message of change, which reflect the brand's message of rebirth and creativity.

"Just as Belvedere stands out in the world of luxury spirits, Young Jeezy similarly is a leader among artists and performers," says Charles Gibb, president of Millennium, Moet Hennessy's Vodka and Rum Division. "Young Jeezy epitomizes unique expression, a quality synonymous with Belvedere."

"After hearing Jeezy's track 'Circulate,' we knew it fit perfectly with what Belvedere's all about—artistic, positive expression." says Tony Fair, Senior Entertainment Development Manager for Belvedere Vodka. "We were thrilled at the opportunity to create the official video for the track, which brings our collaboration to life."

Young Jeezy and Belvedere will visit nightclubs across the country in March and April, beginning with Detroit on March 7. Visit www.JeezyCirculate.com for more information.

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